Quenching the Thirst for Success
Miami Alkaline Water's Journey to Growth
A Client Case Study
🔎 Overview
We’re excited to share the story of our client, Miami Alkaline Water, and their mission to revolutionize the specialty beverage market in South Florida. Committed to promoting a healthy lifestyle, Miami Alkaline Water opened its first store in Coral Gables in 2019 after expanding from Texas.
🌞 Challenges
Our client aimed to create buzz around their unique Alkaline Water Store and Bar, the first of its kind in South Florida. They sought to raise awareness of the dangers of contaminated water while offering the cleanest, healthiest water available today.
🌐 Approach
- Hold meetings with the client to understand their brand, online presence, and target audience.
- Define and create a localized brand image aligned with Miami’s culture, and present a customized marketing communication plan to launch and promote the store and its product differentiation.
- Implement an approved marketing plan, adjusting the strategy as necessary.
- Provide ongoing reporting of campaign activities and results for continuous improvement.
💡 Solutions
We employed a multi-faceted approach, including:
- Building relationships with local clients in the restaurant industry, implementing B2B campaigns for their private label water bottle business line, and announcing the store opening in trade and consumer media.
- Developing a 6-month digital campaign for consumers, using social media and email marketing to increase visibility and encourage visits to their Coral Gables and online stores.
- Optimizing the Miami Alkaline Water website to improve traffic, conversion rates, and usability, ensuring a seamless digital journey for customers.
🚀 Results
- Increased traffic to the Miami Alkaline Water website, resulting in more leads converting into purchasing customers and revenue growth.
- Signed contracts with several restaurant clients for private label water.
- Optimized website content and SEO, enabling customers to find the site organically through search engines.
- Developed graphic design for the website and digital ads, increasing brand awareness and influencing customer decisions.
- Improved brand recognition, engagement, conversions, and sales through social media management.
Miami Alkaline Water’s success highlights the impact of a well-executed marketing strategy. We’re honored to have contributed to their growth and are eager to see how they continue to make waves in the industry.